(INVOLVEMENT)
Project brief and direction development, creative direction and full cycle production, art-dep production, photography, post production.
(CREATIVE BRIEF)
Stills in motion for the release of the race-day shoe for Norda. Translation of the feeling of flight runners experience while racing on a trail, but with the focus on grip and connection to the ground. A new kind of trail-running editorial imagery with a softer and gentler approach.
(CREDITS)
Creative director/Creative producer/Photographer: Ivan Dzhatiev
Art director: Anastasiia Skudar
Set dresser: Natalia Czernuski
Gaffer: Vitaly Yarkin
Spark: Artemii Tischenkov
Photo assistant: Katerina Kotomina
Technical director: Egor Podvorniy
Studio assistant: Pavel Mukhin